Star Trek attitude makes these 10 vehicles attention-getters


Spock and Kirk’s get a lot of attention in the new movie “Star Trek Into Darkness.” It gets even more from Kelley Blue Book’s list of “10 Cars that Exude Attitude.”

“Are you giving me attitude, son?” a commanding officer in Star Trek asks Spock. “I’m giving you multiple attitudes. To which one are you referring?” Spock replies. And so it is with KBB’s list – it gives us multiple attitudes represented by 10 cars from the class of 2013.

“’s list of ‘10 Cars that Exude Attitude’ showcases vehicles that stand out from the crowd, cars that our editors think have undeniable personality,” said Jack R. Nerad, executive editorial director and executive market analyst of




“From a sub-$20,000 subcompact to an exotic six-figure sports car, our list demonstrates that drivers can buy attitude-filled rides at many different price-points,” Nerad said.

The vehicles and their MSRPs range from the Kia Soul ($15,175), No. 8 on the list, to the Lamborghini Aventador ($448,295), which tops the KBB list. Eight other vehicles, including the Ram pickup ($33,360), at No. 10, and the SRT Viper, above left, ($102,068), at No. 2, both Chrysler Group products, fall between the lowest- and highest-priced vehicles on the “attitude” list. Chrysler Group is the only manufacturer with more than one vehicle on the list.

“The Ram has long stood out from its boxy full-size truck rivals with an aggressive snout more akin to a semi,” KBB says. “For 2013, the Ram adds plenty of brains to its brawn.”

The SRT Viper, meanwhile, is an American exotic that easily could project its performance mindset on looks alone, says KBB, “but there’s more to this sinister beast than scintillating skin,” referring to “the Viper’s ferocious performance abilities.”

The other five vehicles with attitude, according to the KBB editors, are: No. 9 Fiat 500 ($16,700), and Nos. 7 to 3 on the list, Land Rover Range Rover ($80,031), Nissan Juke ($21,070), MINI Cooper Paceman ($23,900), Mercedes-Benz G-Class ($113,905) and Chevrolet Camaro ($33,535). KBB also provides “fair price” on all 10 vehicles.

“The Soul still sports plenty of pizzazz with its practicality, and with a base price of around $15,000, packs as much value as it does attitude,” wrote KBB. “Nine out of 10 hamsters agree.”

Of the Aventador, KBB writes: “With nearly 700 horsepower pumping from its V12 to all four wheels, the Aventador easily puts the super in supercar. … [The] $400,000 flagship has striking design, even by Lamborghini standards. This is automotive attitude in the extreme.”

And, better yet, the Lamborghini looks like a vehicle straight out of Star Trek.

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