James Mayfield

James Mayfield is the Director of Content at Santander Consumer USA and has been creating content on financial topics for more than 10 years. In addition to writing for the Santander, RoadLoans and Chrysler Capital blog sites, his work has appeared in publications such as American Way, Esquire, Success, Non-Prime Times, Paste and Celebrated Living.

James Mayfield comes from an “automotive family.” Some of his fondest memories revolve around the dealership owned by his grandfather and uncle in Oklahoma. His experiences with the auto industry have found their way into articles on car maintenance, traveling the highways of North America – including the famous Route 66, first car ownership, back to school driving tips, automotive gift guides and car loans for college students. One of his favorite articles was a look at the top summer road trip songs, which in addition to tapping into his love of music, also linked to tunes that could be streamed.

For the past six years, Mayfield has contributed a column to Non-Prime Times, the bimonthly magazine of the National Automotive Finance Association. Under the heading “Today’s Consumer,” he has covered topics ranging from publishing the right content to reach today’s consumer to social media trends to creating the best user experience.

Blog > Recent Articles By James Mayfield

RoadLoans: How we are caring for our customers during crisis

Coronavirus has changed how we live and work. But the most important thing we can do is “step up to the challenge” of the pandemic and its effects as individuals, organizations and companies, including RoadLoans and parent company Santander Consumer USA (SC). “Being in the front lines, I have a first-hand look and receive daily feedback from our customers, who through their messages share many touching stories and hardships, which range from temporary loss of hours at work to complete job loss,” said Veronica S., who monitors social media for SC in Mesa, AZ. Even in this difficult time, “many… Read More
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Category: RoadLoans News

Stay alert to the Coronavirus cybersecurity threat

Be aware that the Coronavirus (COVID-19) may pose a potential cybersecurity threat to Americans in addition to a health threat. As the virus spreads across the U.S., so do cyber criminals intent on taking advantage of you. “The pandemic is dangerous enough without wrong-doers seeking to profit from public panic, and this sort of conduct cannot be tolerated,” said Attorney General William Barr in a recent staff memo.     The U.S. Justice Department cites cybersecurity threats that include: Individuals and businesses selling fake cures for COVID-19 online and engaging in other scams. Phishing emails from entities posing as the… Read More
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Category: RoadLoans News

We’re taking care of our colleagues so they can take care of you

The health and well-being of our colleagues is a top priority for RoadLoans and parent company Santander Consumer USA during the spread of Coronavirus so we can be there for our customers. We have implemented the Santander US Temporary Emergency Paid Leave Program for COVID-19 Pandemic School and Daycare Closures.     The program is designed to address the immediate needs of our colleagues who are affected by widespread school and daycare closures throughout the country, whether or not they have direct customer contact. It provides eligible employees with up to 80 hours of emergency paid time off without having… Read More
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Category: RoadLoans News

What I learned when buying a car for my teenager

  Car shopping. Depending on your thoughts on the subject, it can be a thrilling, emotional, befuddling, comprehensive, satisfying, fun, (not so) fun experience. Often all of these things are felt as you move through the entire car-buying process. If you’re a teen driver looking for your first vehicle, I’d say the feelings lean more toward the thrilling and fun side of the emotional equation. Getting your initial set of wheels is an event that happens only once in your life, and more often than not, leads to a series of stories talked about for years. I recently reflected on… Read More
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Category: Car and Driver Tips

Places missed on the ‘perfect’ Northeast road trip

  If you could take a road trip through any area of the U.S., where would you go? Recently, Chevrolet teamed with data scientist Randy Olsen to create the “perfect” road trip through various regions in the country. Certain regions include the Midwest, Northeast, West Coast, Texas, and Florida. While their maps certainly are efficient and have a fair share of entertaining landmarks, there simply isn’t enough mileage to cover everything. Previously, we covered notable places missed on the Lone Star State map. Today, we’ll venture into the Northeast U.S. region and check out which spots are worth the detour.… Read More
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Category: Entertainment