Coolest new cars under $20K – KBB


Cool cars don’t have to come with an uncool price tag.

Kelley Blue Book’s top 10 list of new cars under $20,000 shows shoppers that, in fact, cool can be for almost all.

Of course, you’ll need the funds or the financing to purchase one of these vehicles, but they are well below the average new-car price of $36,113, according to recent Experian data, and in the same ball park as the average price of a used vehicle, which stands at around $19,400.

While KBB acknowledges what is cool is subjective, the criteria for a car’s inclusion in this top 10 includes being fun to drive, stylish, versatile, equipped with the tech you want, and all at an affordable price.

All cars are freshly minted 2018 models and feature a number of hatchbacks, sedans and SUVs. The Mazda3, available in both sedan and hatchback, is king for the fifth year in a row. A new addition to the list is the Hyundai Kona SUV, which has been given “a healthy dose of modern style” while the “clean, crisp cabin is filled with a bevy of safety and connectivity features.”


10 Coolest new cars under $20,000

1 Mazda Mazda 3

2 Honda Civic

3 Hyundai Kona

4 Volkswagen Golf

5 Kia Soul

6 Jeep Renegade

7 Subaru Impreza

8 Honda Fit

9 Hyundai Elantra

10 Chevrolet Sonic


What can you afford?

Work out what you may be able to spend on a new or used car with RoadLoans’ auto finance calculators, and learn more about financing with an online lender. As a direct-to-consumer auto lender, we enable car buyers to apply for preapproval before they shop. If approved, you can visit the dealership already knowing the terms of your auto loan and purchase a car with the confidence of a cash buyer.


Written by:

Competitive Rates

Lower your monthly car payments by applying for a car loan with

Apply for a Loan

*View disclosures & offer information
Dodge Charger