As more and more automotive research takes place online, software company Adobe put its finger on the pulse to see what’s trending. The Adobe Digital Insights report looked at some 11 billion visits to dealership and car information websites, and more than 57 million social media mentions.
Here are some of the key insights.
THE MOST POPULAR CAR ON SOCIAL MEDIA IS…
Based on social mentions and sentiment (Oct. 2015 – Oct. 2016) and online visits (Jan. 2014 – Sept. 2016). Sources: Adobe Analytics, CMO.com by Adobe.
VISITS TO SUV/TRUCK WEBSITES ARE BOOMING – ESPECIALLY AMONG PEOPLE IN THESE CITIES:
Growth in online visits based on vehicle type (Jan. 2014 – Sept. 2016). Sources: Adobe Analytics, CMO.com by Adobe.
40 PERCENT OF NEW CAR PURCHASES OVER THE NEXT 10 YEARS WILL BE MADE BY…
Source: “15 Mind-blowing stats about automotive brands,” CMO.com by Adobe.
BY 2020 THE NUMBER OF CONNECTED CARS ON THE ROAD WITH WI-FI WILL BE:
Source: “Four trends driving strategy for auto industry marketers,” CMO.com by Adobe.