5 keys to car shopping [Infographic]

how to research cars, shop for the right car and buy the right car

 

5 Keys to Car Shopping

Unlock the Mystery to Buying the Right Ride – Part 1

Know Your Shopping Style

Are you a “value” shopper, “image” shopper, “methodical” or “safety-conscious”? How you answer that question will go a long way toward making the right purchase choice.

Value Shoppers
  • USA – 25%
  • UK – 18%
  • Canada – 21%
Image Shopper
  • USA – 27%
  • UK – 22%
  • Canada – 19%
Methodical
  • USA – 21%
  • UK – 20%
  • Canada – 21%

 

Narrow Your Shopping List

Size, performance, color, style, comfort, every detail matters. But narrow your search by creating a short list of choices before ever stepping into a dealership.

Most Popular Car Colors
  • White – 22%
  • Light Grey – 20%
  • Black – 19%
  • Dark Grey – 12%
  • Red – 9%
  • Beige – 8%
  • Blue – 7%
  • Green – 2%
  • Other – 1%

 

Do Your Online Research

Find online advice on pricing, equipment options, safety, quality and five-year cost of ownership. Then research owner opinions and expert reviews.

Vehicle Buyer Search Engine Use
  • 71% of both new and used-car buyers shop on the Internet for a car
  • 62% access an OEM site
  • 61% access a dealer website
  • 48% find dealer phone numbers and/or addresses
  • 35% access third-party sites
  • 16% – other/none

 

Know When the Price is Right

Car prices change as popularity, supply and other factors change. If you are considering a popular car in short supply, you can expect to pay more.

  • Buy in December
  • Insist on a bottom-line price
  • Shop around

 

Get the Most From Your Test Drive

What’s important to you? After you’ve completed a thorough walk-around to ensure the vehicle has the characteristics you want, test drive on both city streets and the highway.

Keys to Remember:
  • Ride comfort
  • Noise
  • Power/acceleration
  • Braking and handling
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