Which crossovers, trucks or vans are most appealing to Americans?
We have the answers for you – at least according to the J.D. Power APEAL study for 2013, which seeks to identify the industry’s most appealing vehicles based on purchaser and lessee feedback.
Yesterday, we told you about the 12 most appealing cars; today is for every other vehicle category.
The APEAL study looks at which brands have the most appealing vehicles based on sales figures, dealer inventory, brand loyalty, transaction and trade-in prices, and incorporates results from participants who gauged their vehicles on 77 different attributes, delivering a score out of 1,000 points.
Following are mostly CUVs (crossover utility vehicles) and their categories, according to J.D. Power: Mazda CX-5, compact CUVs; Kia Soul, compact multi-purpose vehicles; Audi allroad, compact premium CUVs; Nissan Armada, large CUVs; Land Rover Range Rover, large premium CUVs; Nissan Murano, midsize CUVs; Porsche Cayenne midsize premium CUVs, and Buick Encore, sub-compact CUVs.
The web pages provide a lot more detail on the J.D. Power awardees.
“Appealing vehicles are simply good news for both consumers and automakers,” said David Sargent, vice president of global automotive at J.D. Power. “Even within the same vehicle segment, consumers are willing to spend substantially more on vehicles that they find attractive, provide the performance and utility they are looking for and have well-executed interiors. These vehicles also sell more quickly.”
“Nearly two-thirds (64 percent) of owners whose vehicles achieved a score at least 100 points above the segment average repurchase the same brand the next time they shop for new vehicles, compared with just 55 percent of those whose vehicles scored at least 100 points below the segment average,” according to J.D. Power’s analysis of previous studies.
“One percentage point of loyalty is worth tens or even hundreds of millions of dollars to automakers,” said Sargent. “These companies are fighting for every last customer, and it is clear that appealing products remain the key to achieving this.”
The 2013 APEAL study is based on responses gathered by J.D. Power between February and May 2013 from more than 83,000 purchasers and lessees of new 2013 model-year cars and light trucks who were surveyed after the first 90 days of ownership.
For a list of the 12 J.D. Power automobile awardees, see our blog post yesterday.
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