RoadLoans Dealer Program

Program Details

RoadLoans.com, a leading online direct non-prime auto lender, is proud to offer a new finance model to select dealers.

Dealer-ShowroomThe only program of its kind, RoadLoans gives dealers high-quality prospects with a guaranteed finance source. Every customer arrives at your store with a RoadLoans direct approval, but you also have the option of shopping the loan to other financing sources to find the best opportunity for you and your customer. RoadLoans approved customers come from buyers across the credit spectrum. They are approved, and actively looking for vehicles in your market and ready to buy. What’s more, because they are new customers with the intent to purchase you own the relationship from the beginning, enabling you to further grow your business through positive customer referrals and repeat business.

Dealer Requirements

The RoadLoans program is available to franchised auto dealers who meet certain criteria.

  • All used vehicles must be fully reconditioned
  • Sales department with experience in closing sales generated from Internet leads

Beyond Referral Generation

RoadLoans is the only program that gives dealers approved applicants and the freedom to select alternative finance sources. With other referrals—especially if they are non-prime or sub-prime—you may not be able to find a lender to buy the loan. Regardless of how you choose to do your deal, RoadLoans always gives you a way to go.

RoadLoans is not just a referral source

We are the only program that gives dealers approved applicants and the freedom to select alternative finance sources. With other referrals—especially if they are non-prime or sub-prime—you may not be able to find a lender to buy the loan. Regardless of how you choose to do your deal, RoadLoans always gives you a way to go.

1

Approved Applicants

Dealer immediately receives notification on an approved applicant including contact information and loan details.

2

Stop or Shop

Finance the deal through RoadLoans direct, or shop the loan to find a better financing option.

3

Close

You own the customer relationship. You finalize the sale, pay the applicable administrative fees and deliver the vehicle to the customer.

Ready to sign-up?

  1. Do you have a minimum of 100 used vehicles for sale?
  2. Are all your used vehicles fully reconditioned?
  3. Is your sales department experienced in closing sales generated from Internet leads?

If you answered YES to all three questions, then this is the program for you.

Apply Now

Please review and complete this packet and fax it back to us to get started.

Earn Back 100% – Of Your RoadLoans.com Subscription Fee

Your RoadLoans.com lead subscription just got even more profitable.

Starting May 1, 2011, all active dealers and those that sign up in the next 90 days will get a full refund if they close 4% of their leads by the end of their subscription period.

Convert 4% or more of your leads to fundings with RoadLoans or Santander Auto Finance during your lead subscription period, RoadLoans will refund 100% of your subscription fee.

All you have to do is notify your Area Sales Manager at the end of your subscription period when you’ve hit your 4% threshold. We’ll verify your sales and handle the rest.

Achieving Your Refund is Easier than You Think!

# of RoadLoans Leads Recieved # Funded With Us Conversion Rate Qualifies for Refund?
185 8 4.0 YES!
*Conversion Rate is based on the # of leads received during the full subscription period (1,2,3,4 or 6 months). Applies only to leads originated from the RoadLoans.com program and funded through RoadLoans, Drive or Santander Auto Finance. Indirect deals not originated through a RoadLoans lead will not count toward the Conversion Rate. Subscription periods will be evaluated in full and will not be prorated. Santander Consumer USA Inc. reserves the right to cancel this program at any time.

Refunds only apply to leads that originate through the RoadLoans.com program. For existing RoadLoans Dealers, you don’t have to sign up to participate. The program is already live for all subscribing RoadLoans dealers. Contact your Area Sales Manager with questions.

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